Bumper Launch for Giga Cars
Giga Cars is India's first chain of pre-owned car superstores, pioneering a new approach to buying used cars that is both easy and trustworthy. Their commitment lies in assisting customers to find their ideal car, both online and in physical stores. Giga Cars' mission centers around providing a hassle-free buying experience characterized by fixed pricing, no hidden charges, and a foundation built on technology, transparency, and innovation. This approach not only benefits buyers with a straightforward purchasing process but also ensures sellers receive optimal value for their cars without the traditional hassles of selling independently.
Date Range: Jan - Mar 2021
Leads: Successfully generated over 600 leads.
Sales: Achieved sales of 100 cars in the first month.
Cost Efficiency: Managed to keep the cost per lead to an impressive ₹ 275
When Giga Cars approached Futurmade, they were entering the pre-owned car marketplace as a new business in Bangalore. They faced the challenge of starting with a brand-new pixel, meaning there was no historical data to leverage for digital marketing efforts.
Strategies Implemented:
Interest Testing on Facebook: Utilised Facebook's robust targeting capabilities to test various interests among potential customers, identifying the most effective ways to engage and convert them.
Tapping into Search Intent on Google: Leveraged Google’s search data to target users based on their search behaviour, ensuring that ads reached those with a demonstrated interest in purchasing pre-owned cars.
Segmenting Buyer and Seller Personas for Retargeting: Created distinct buyer and seller personas, enabling precise retargeting strategies that catered to the specific needs and interests of each group.
Scaling with Lookalike Audiences: Expanded reach by using Facebook's lookalike audience feature, which allowed for targeting new prospects who shared characteristics with Giga Cars' existing leads, thus scaling the marketing efforts effectively.
Impressive launch on shoe string budget! No problem. We love it!
