Unlocking Massive Performance for SMOOR
SMOOR, a renowned coverture chocolate brand, renowned for its exquisite range of chocolates, was in advanced discussions with Rebel Foods for a potential acquisition. A crucial factor in this acquisition was the demonstration of robust growth in Smoor's digital revenue streams. However, Smoor faced a significant challenge: their Google Ads account was underperforming, failing to scale effectively despite increased investments.
Date Range: Nov 2022 - Jan 2023
ROAS Growth: 6x historical ROAS
Revenue Growth: 2.7x revenue growth in 2 months
Bottomline: Rs. 14L to 38L in 6 weeks
The primary obstacle for Smoor was to enhance the performance of their digital marketing campaigns, specifically through Google Ads. The existing strategy was not yielding the expected return on investment, impeding the growth of digital revenues. This stagnation posed a risk to the impending acquisition deal with Rebel Foods, making it imperative to address the issue swiftly and effectively.
Our objective was to revitalise Smoor's digital business within a tight timeframe of three months. This involved a comprehensive overhaul of their Google Ads strategy, aiming to optimise ad spend, improve campaign targeting, and enhance overall ad performance to drive substantial growth in digital revenues. Our team was tasked with not only correcting the existing issues but also establishing a scalable and efficient digital marketing framework that could support Smoor's long-term growth objectives.
Return on Ad Spend (ROAS): We achieved a significant increase in ROAS, indicating a more efficient and profitable use of the advertising budget. The precise multiplier achieved in ROAS underscored our effective ad optimisation strategies.
Ad Account Restructuring: A major part of our strategy involved a complete overhaul of Smoor's ad accounts. This restructuring was pivotal in enhancing campaign targeting and ad performance.
Revenue Growth: Within just two months, Smoor experienced a remarkable revenue growth of 2.7 times. This surge was a direct result of our targeted ad campaigns and strategic marketing efforts.
Product Feed Optimization for 600 SKUs: We optimized the product feed for over 600 Stock Keeping Units (SKUs), ensuring that each product was effectively represented and targeted in our digital marketing campaigns.
Bottom Line Impact:
Our interventions led to a dramatic increase in Smoor's revenue, from ₹14 Lakhs to ₹38 Lakhs in a span of 6 weeks. This substantial growth not only demonstrated the effectiveness of our strategies but also played a crucial role in securing the successful acquisition of Smoor by Rebel Foods.
